Built for mobile beauty businesses

Mobile Esthetician Booking App That Books Clients on Autopilot

Let clients browse your services, see prices, and book with a deposit — straight from Instagram, your website, or a free hosted website. Focus on lashes, not logistics.

Mobile beauty booking software lets clients pick a treatment, see the price with travel included, choose a time and pay a deposit from your Instagram link or website, with no account to create. BookingMachine gives mobile beauticians and small salons a branded booking form, deposits paid to your own Stripe account and photo reviews after each appointment.

Mobile Beauty booking with BookingMachine

Live demo · Glow By Priya

Try the booking form

This is what your customers see: pick a service, get an instant quote, and book in seconds.

Glow By Priya
Select a service
Powered by Glow By Priya

Screens

Real screens from a demo mobile beauty business

Captured from a working demo account: what your customer sees on their phone, and what you see in the dashboard.

Glow By Priya booking form on a phone (demo business): Classic Lashes, Hybrid Lashes, Volume Lashes, Lash Fill, each with its price, and Classic Lashes selected.
The customer picks a service on their phone.
Glow By Priya quote step on a phone (demo business): Classic Lashes with Lash Style changed to Glam, and the total updated to $108.00 with the line items shown.
The price updates as they answer the questions that change it.
The bookings list in the Glow By Priya dashboard (demo business): upcoming and completed jobs with date, customer, service, staff, total, payment and status.
The booking lands in your dashboard with the price and the details.
The public reviews page for Glow By Priya (demo business): the star rating summary and customer reviews of real-looking jobs, one with the owner’s reply.
Reviews are requested after each job and shown on your reviews page.
The home page of the Glow By Priya website (demo business), built with the Clean template, with a photo of the trade in the hero and a Book now button.
The free website, with booking built in.
Visit Glow By Priya’s live website ↗Click around, check the prices and try the booking form. It’s a made-up business, so nothing is booked.

Embed on your site

Embed the booking widget on your beauty website for seamless visitor-to-client conversion.

Share a booking link

Your booking link in your Instagram bio turns followers into booked clients instantly.

Free website

No website? Your free website matches your brand, with templates to pick from and booking built in.

Auto-collect reviews

Auto-collect client selfies and reviews after every appointment — the best marketing there is.

Sound familiar?

These are the problems that cost you time, money, and clients every week.

Clients DM you on Instagram, you reply late, and they book with someone who responded faster.

Your booking link lets clients book instantly — no DM conversation needed. Put it in your bio and stories.

A client no-shows on a 2-hour lash appointment. That is $150+ in lost revenue.

Require a deposit at booking. No-shows drop dramatically when money is on the line.

You do incredible work but your online reviews do not reflect it.

Auto-send a review request with a selfie upload option after every appointment. Reviews build up effortlessly.

Core advantages

Why mobile beauty businesses choose BookingMachine

Service-Based Pricing

Lash extensions, facials, waxing, microblading — each service has its own pricing with optional add-ons. Clients see exactly what they will pay.

Deposits Lock In Appointments

Beauty appointments are high-value and easy to ghost. A deposit at booking keeps your chair filled and your day profitable.

Client Selfie Reviews

A fresh set of lashes or a glowing facial makes clients want to share. Auto-request photo reviews and watch your reputation grow.

Features

Everything mobile beauty professionals need, in one place

Full Service Menu

List every service — lash lifts, fills, facials, waxing, brows, microblading — with descriptions, durations, and pricing.

Add-On Upsells

Lash removal, brow tinting, lip mask — clients add extras during booking, boosting your average ticket.

Instagram-Ready Booking

Your booking link works perfectly from Instagram bio, stories, and reels. Clients go from content to checkout in seconds.

Availability Controls

Set your working hours, add buffer time between appointments, and block off personal time.

Client History

Track each client's service history, preferences, allergies, and notes. Deliver personalized service every time.

Automated Aftercare

Send aftercare instructions, rebooking reminders, and review requests — all on autopilot.

Free website

A website made for mobile beauty professionals

Every account comes with a bookable website built from your services, prices and reviews. The Luxe template was designed for mobile beauty professionals: near-black and gold, an elegant serif and a price menu. Quietly expensive.

Luxe template

Luxe

Near-black and gold, an elegant serif and a price menu. Quietly expensive.

Pricing engine

The price moves with what they choose

A client selects "Classic Full Set Lashes", adds "brow tint", and chooses a Saturday morning slot. The widget shows $185 with a $50 deposit.

Service TypeLash StyleAdd-OnsAppointment Length

Learn more about the pricing engine →

A base price, the answers that change it, and the total the customer sees

How it works

Up and running in three steps

1

Start free

No card needed. Add your business name and you are in.

2

Add your services and prices

Set what you sell, what changes the price, and your hours.

3

Share it and get booked

Share your link, embed it on your site, or publish your free website.

Guide

Mobile Beauty booking: what to know

Booking from Instagram, your website or a free website

Most mobile beauty clients find you on Instagram, so the booking link matters more than anything else. Put it in your bio, add it to your Google Business Profile and share it in replies instead of going back and forth on dates. The form carries your colours and logo, so it looks like yours rather than a generic scheduler, and it works on a phone without the client installing anything.

If you have a website, the booking form embeds with one line of code on Wix, WordPress, Squarespace, Webflow or Shopify. If you do not, your free website gives you a multi-page site with templates, your treatments and prices, your reviews and booking built in, with your own domain on a paid plan. A QR code on your cards does the same job at the counter or in the car.

Pricing treatments, add-ons and travel

A mobile beauty price list is longer than it looks once you add lash options, nail art, a second person at the same address and the drive to get there. Price variables keep the form short: a base price per treatment, then options that add a fixed amount or a percentage for extras, group size, distance and evening or weekend slots. The client picks what they want and sees the total change as they do.

Each treatment has a duration, so a full set of lashes blocks the time it takes and the next slot is offered at a time you can keep. If you also work from a salon or a room, add it as a second location with its own hours, and clients choose between coming to you and you coming to them.

Can I take a deposit for beauty appointments?

Yes. For each treatment you decide whether the client pays a deposit, pays in full at booking, or pays at the appointment. The card payment is taken when they book and goes to your own Stripe account. Online payments are on the paid plans and need an approved payments application, which we review before switching them on.

For a mobile beautician a no-show is a drive, a set-up and an empty hour. A deposit at booking changes who books: the client who was going to forget tends not to, and the one who cancels late has covered some of the gap. A no-show fee is there for the ones who do not answer the door, and any balance can be invoiced once the appointment is marked complete.

Do you need a mobile app for a beauty salon?

Owners searching for a mobile app for a beauty salon usually want their clients to book from a phone and want to see the diary on their own. Neither needs an app to download. With BookingMachine the client opens your link in their browser, picks the treatment, sees the price, chooses a time and pays. On your side, the dashboard runs in a browser on your phone or laptop, so you can check the day between appointments.

Not having an app to install is a feature for clients. There is nothing to download, nothing to sign up for and no password to remember, which is why more of them finish the booking. Your brand sits on the form and on your free website, so the experience is yours even though the software is ours.

Reviews, repeat clients and whether clients need an account

Clients never create an account. They open your link, pick the treatment and the options, see the price, choose a slot and pay if payments are on, then get a confirmation by email. The booking lands in your dashboard and inbox. Each client has a record with their bookings and notes, and recurring bookings cover the regulars who want the same slot every few weeks.

After an appointment is marked complete, the client is emailed a review request and can add a photo or video, which for lashes, nails and brows is the shot you would have asked for anyway. Reviews sit on your reviews page and can be embedded on your website. The free plan has no card; deposits and online payments are on the paid plans.

Pricing

Simple, transparent pricing

Start free. Upgrade when you are ready.

Free

Get started for free

$0forever
  • 25 bookings/mo
  • 1 team member
  • 1 location
  • Free website
  • 102 MB photo storage
Start Free
Most Popular

Pro

Turn your website into a booking machine

$24/mo

or $18/mo billed annually (save $72/yr)

  • Unlimited bookings
  • 4 team members
  • 2 locations
  • Online payments (Stripe)
  • Voucher / discount codes
  • Analytics dashboard
  • Google Calendar sync
  • Premium website
  • Dedicated account manager
  • 1 GB photo storage
Get Pro

Business

For teams and multi-premises

$49/mo

or $34/mo billed annually (save $180/yr)

  • Unlimited bookings
  • 15 team members
  • 6 locations
  • Online payments (Stripe)
  • Voucher / discount codes
  • Analytics dashboard
  • Google Calendar sync
  • Premium website
  • Dedicated account manager
  • 10 GB photo storage
Get Business

30-day money-back guarantee. No questions asked.

Compare all plans in detail

FAQ

Mobile Beauty booking software FAQ

Can I list all my beauty services with different prices?

Yes. Create unlimited services — lashes, facials, waxing, brows, microblading — each with their own price, duration, and description.

Does the booking link work from Instagram?

Perfectly. Put your booking link in your Instagram bio, stories, or DM auto-replies. Clients book in under a minute.

Can I require a deposit for high-value services?

Yes. Set deposit amounts per service or a blanket percentage. Most estheticians require $25-$50 per booking.

Can clients see my real-time availability?

Yes. The widget only shows available time slots based on your calendar. No double-bookings.

How do client photo reviews work?

After an appointment is complete, BookingMachine emails the client a review link where they can upload selfies and leave a rating.

Is there a free plan?

Yes. The free plan covers a limited number of bookings each month, with quotes, invoices and a hosted booking page. Online payments and deposits are on the paid plans. The pricing page has the current limits.

BookingMachine works for other industries too

See all industries

Ready to grow your business?

Start free, add your services and prices, and share your booking link today.