Why regulars are the business
One-off cleans pay well and end. Regulars fill the week, keep the travel short and turn a good first clean into a year of work. A cleaning business with a full book of regulars spends its time cleaning rather than finding the next customer.
The booking form is where a one-off becomes a regular. Offer the frequency on the same form as the clean itself, with the discount shown, and the customer chooses it while they are already deciding.
