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BookingMachine and Launch27 both let cleaning customers book and pay online, but BookingMachine has a free plan and a free website, while Launch27 starts on a paid plan and needs a website of your own. Launch27 holds a card and charges it after the clean, with unlimited users on every plan; BookingMachine takes a deposit at booking and charges the balance when the clean is marked complete.
Updated 4 Nov 2026
Side by side
The Launch27 column comes from Launch27's own site, on the date below. Where their site says nothing, so does the table.
| Feature | BookingMachine | Launch27 |
|---|---|---|
| Built for | Cleaners and other local service businesses | Cleaning and maid services |
| Free plan | Yes, no card | No, a 14-day free trial |
| Paid plans from | $18 a month billed annually ($24 month to month) | $75 a month on Base, checked 4 Nov 2026 |
| Users | Team seats depend on the plan | Unlimited on every plan |
| Website | Free, built from your services, prices and reviews | You need your own website |
| Booking form with prices | Yes | Yes |
| Quote form | Shows the price as the customer answers | Gives no price; you send the quote after |
| Taking payment | A deposit of any percentage at booking, the balance charged on completion, on a paid plan | Card held at booking and charged after the clean |
| Card processing in the US | Stripe, paid into your own account | Automaid Pay (Fullsteam); Stripe outside the US |
| Staff app for cleaners | No | On the Plus plan |
Launch27's FAQ says you need your own website and add its form to it, and its help center says the quote form will not give pricing expectations. BookingMachine gives every account a free website with the booking form on it, and its quote form shows the price as the customer answers, then saves the quote to your dashboard.
Launch27 is built around holding the customer's card and charging it when the clean is done. BookingMachine takes money at booking instead: a deposit of the percentage you choose, or the full price, with the balance charged automatically when you mark the clean complete. Both stop a booking costing you nothing to make; which suits you depends on whether you want the money before or after the job.
BookingMachine vs ZenMaid compared for house cleaners: booking form pricing, deposits, per-cleaner charges, websites and staff tools, from their own pages.
ReadBookingMachine vs BookingKoala compared for cleaners: free plan, pricing by team size, websites, payment processors and deposits, from BookingKoala's own pages.
ReadHow cleaners use deposits, change notice and no-show fees: what to charge, how to set them up in BookingMachine and what to ask at booking so you are not locked out.
ReadAnything else, ask us.
For a cleaner who wants to start free, with a website and a deposit at booking, yes. For a large team that values unlimited users and a staff app, Launch27 covers more of the operation.
Its FAQ says you need your own website and add the Launch27 form to it. BookingMachine includes a free website.
Its pricing page listed Base, Pro and Plus monthly plans with unlimited users and a discount for paying annually when we read it on 4 Nov 2026. Check its pricing page for the figures today.
Add your services and what moves their price, then share the link. Free to start, no card.
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Deep clean · Saturday, Oct 18 · 10:00 AM
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